Project Valid with Loterj

The Ultimate Fighting Championship (UFC) gains more and more fans in Brazil each day. The achievements of Brazilian fighters like Anderson Silva, Cigano, Vitor Belfort and José Aldo have been increasing the popularity of this sport.

For fight no. 142, which took place on January 14 in the city of Rio de Janeiro, Brazil, the Rio de Janeiro State Lottery (Loterj) launched the UFC Instant Lottery (scratch card),  with prizes in cash and,  and also,  trips to Las Vegas. The sport’s fans have three chances of winning with the same card. Valid was responsible for the project together with its client, and used its physical and logical infrastructure for scratch off solutions, contributing to one more successful initiative of Loterj.